Chemical Safety

What are optical brighteners in clothing and are they harmful?

Optical brighteners (also called fluorescent whitening agents) are chemical compounds added to fabrics and laundry detergents to make whites appear brighter and colors more vivid. They work by absorbing ultraviolet light and re-emitting it as visible blue light, creating the illusion of brightness. They are widely used in white shirts, bedsheets, and underwear.

Optical brighteners remain on fabric as a residual coating and can transfer to skin, where they have been linked to skin irritation and photoallergic reactions, meaning skin becomes more sensitive to sunlight in the areas where the chemical is present. Some optical brighteners have shown low-level estrogenic activity in laboratory studies, raising endocrine disruption concerns.

GOTS-certified organic textiles prohibit optical brighteners, and OEKO-TEX tests for their presence. If you notice that white clothing seems unnaturally bright or glows under UV/blacklight, it likely contains optical brighteners. Choosing naturally colored or undyed fabrics, or GOTS-certified whites, avoids this unnecessary chemical exposure. ONDU's brands rely on naturally white or low-impact dyed fabrics.

optical brightenerswhitening agentsskin irritationphotoallergychemicals
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Know Your Fabric

Not all “sustainable” fabrics are equal. Here's what actually matters.

Tencel™ Lyocell

Source

Eucalyptus, beechwood, pine trees

Feel

Silky smooth, cool to touch

Why

50% more absorbent than cotton. Biodegradable. Closed-loop production uses 95% less water.

Merino Wool

Source

Merino sheep (look for ethical/mulesing-free farms)

Feel

Soft, lightweight, not itchy

Why

Natural temperature regulation. Antibacterial. Odor resistant. Moisture wicking without plastic.

Organic Cotton

Source

Cotton plants grown without pesticides or synthetic fertilizers

Feel

Soft, breathable, familiar

Why

No toxic residue on skin. GOTS certification ensures clean processing. Best for low-impact activities.

Hemp

Source

Hemp plant (needs minimal water and no pesticides)

Feel

Sturdy, softens with wear

Why

Naturally antibacterial. UV resistant. Gets softer every wash. Most eco-friendly crop on earth.

Alpaca Wool

Source

Alpaca farms (primarily Peru)

Feel

Softer than cashmere, hypoallergenic

Why

No lanolin = hypoallergenic. Thermal regulation. Biodegradable. Low environmental footprint.

Linen

Source

Flax plant

Feel

Cool, crisp, relaxed

Why

Strongest natural fiber. Fully biodegradable. Needs almost no water or pesticides to grow.